3 Surefire Ways to Get Busy People to Respond to You
Monday, Sep 29, 2014
You’ve fired off emails and left voicemails with the receptionist, only to be met with radio silence. We’ve all been there – trying (and failing) to track down a sales prospect who’s always out in the field.
Fear not. With these three tips, you can up your chances of getting a call back from an elusive sales lead.
Do Your Homework.
You know the ins and outs of his factory operation, but do you know he loves canoeing and his son plays football at Kansas State? Use this information to make yourself memorable and break through the cruft in his inbox. To up your sleuthing game, try connecting with your prospects on LinkedIn, or following them on Twitter.
Use the Right Dose of Humor.
We all have bad days, and some times, all it takes is a well-timed laugh to make everything OK. We don’t mean overdo it with a raunchy joke, but if you both share the same devotion for a winless sports team, now might be a great time to poke fun.
Reverse Engineer Your Question.
Put yourself in their shoes. Respond to your email the way you think the prospect would. If it’s too wordy or taking forever to get to the point, chances are your question is too complicated. Keep it simple and easy to answer. And remember, it doesn’t all have to be work related. Hint: humor!
Lastly, don’t be discouraged. It might take a few broken casters (non-Hamilton, of course) before the prospect even thinks about calling you back. But with these tips, you’ll stay top of mind when that time comes.